Teory vs Apollo
The best place to get the data. Apollo tells you who you could write to; it does not write the LinkedIn conversation for you.
What is Apollo
Apollo is, above all, a B2B contact database with a sequencing layer on top: emails, calls, tasks, CRM integration and AI assistants for account research. Its strength is the data, millions of verified contacts, and its main channel is email.
Head to head
| What it is | Teory | Apollo |
|---|---|---|
| Reads profile, company and activity before writing | Yes | No |
| Skips whoever does not fit before reaching out | Yes | Rule-based scoring |
| Holds the conversation and answers objections | Yes | No |
| You approve every message before it goes out | Yes | Per template |
| Human cadence, no bulk actions | Yes | Yes |
| Channels | Email, calls and LinkedIn | |
| Contact database | No | Yes |
| Where it runs | Cloud | Cloud |
| Entry price | Custom | Free and paid per-user plans |
Prices and features taken from each tool's public site on 5 September 2026. They change without notice: check before deciding.
When to choose Apollo
- What you lack is contacts: verified emails, phone numbers, filters by technology or headcount.
- Your process lives in the CRM and you need enrichment and sequences in the same place.
- You prospect by email at high volume.
When to choose Teory
- You already have contacts: what you do not have is replies.
- Your channel is LinkedIn and you want someone to hold the conversation.
- You sell into a small market where the list was never the problem.
Frequently asked questions
Does Apollo automate LinkedIn?
It includes tasks and an extension to work on LinkedIn, but its centre of gravity is email and data, not the conversation on the network.
How much does Apollo cost?
It has a free plan and paid per-user plans. Check their site for current figures: they change often and by region.
Does it make sense to use both?
Yes, and it is a common combination: Apollo to build and enrich the list, Teory to turn that list into LinkedIn conversations.
Comparison written by Teory. We describe the other tool by what it publishes on its own site and claim nothing that cannot be checked there.
Try it before you decide.
The agent on the home page is the same one that would run your account. Write to it and judge for yourself.